Ideas are like waves in the Ocean- the more it flows, the more it creates splashes of waves. That means ideas cannot be countable nor measurable but created from mind and brain game. You can start creating your ideas from the home, from the bed by waking up in the morning. You will find plenty of products in your life- all of them are important for you (as a customer). Here are some basic ideas for you:
Arts & Crafts
Entertainment & Events
Arts & Crafts
Education e.g Tutoring
Food & Dining
Financial Service Provider
Health Care Professional
Real Estate Professional
Survival and Outdoor Training
Bed and Breakfast
Low-Cost Startup Business Guide
Home Maintenance and Repair
Organic Hair Care Products
Venture Capital Forum
Business Form Templates
Cruise Ship Travel Agent
PRODUCTS * GOODS * SERVICES
Product is the family member of Marketing. Products always goes for Marketing and Marketing is E-V-E-R-Y-T-H-I-NG to run the wheel of your Business. By the way, we will discuss about Goods and Services as well, which are other family members of Marketing.
Today we will discuss some types of products with some real-life examples:
Consumer Products – are final products (also called Goods):
Examples includes most household items such as food, cleaning products, and personal care products. Because of the high purchase volume, pricing per item tends to be relatively low and consumers often see little value in shopping around since additional effort yields minimal savings. From the marketer’s perspective the low price of convenience products means that profit per unit sold is very low. In order to make high profits marketers must sell in large volume. Consequently, marketers attempt to distribute these products in mass through as many retail outlets as possible.
Shopping Products – Examples include many clothing products, personal services, electronic products, and household furnishings. Because consumers are purchasing less frequently and are willing to shop to locate these products, the target market is much smaller than that of convenience goods. Consequently, marketers often are more selective when choosing distribution outlets to sell their products.
Specialty Products – Examples include high-end luxury automobiles, expensive branded jewelry, and celebrity hair care experts. The target markets are generally very small and outlets selling the products are very limited to the point of being exclusive.
In addition to the three main categories above, products are classified in at least two additional ways:
Emergency Products – These are products a customer seeks due to sudden events and for which pre-purchase planning is not considered. Often the decision is one of convenience (e.g., whatever works to fix a problem) or personal fulfillment (e.g., perceived to improve purchaser’s image).
Unsought Products – These are products whose purchase is unplanned by the consumer but occur as a result of marketer’s actions. Such purchase decisions are made when the customer is exposed to promotional activity, such as a salesperson’s persuasion or purchase incentives like special discounts offered to certain online shoppers
S-E-R-V-I-C-E-S: Services are not goods but the products to S-E-R-V-E to the Consumers. Now the question is, how could be a service products? Like as:
Personal Services >>>
Dry-Cleaning Pickup & Delivery
If you are clothes-minded. Then try on the dry-cleaning pickup-and-delivery business for size. Provide pickup and drop-off at a place that’s convenient for busy professionals, then follow suit by arranging with a local dry cleaner to do the actual cleaning.
You hold the keys to success as a mobile locksmith. For best results, be ready for 24-hour action with a cell phone and van. With some training and basic equipment, you’ll have this business mastered–lock, stock and barrel.
Got a taste for adventure? Put your service on the road to success by coordinating transportation, food and lodging. Your clients only need to worry about one thing: having fun!
Success is close at hand for mobile massage providers. Advertise your stress-relieving services at local workout clubs, spas and physical therapists’ offices. Then bring your trained hands–and a portable massage table to clients’ homes or places of work.
Cook up tasty profits as a personal chef. Those with culinary competence can likely find a hungry clientele among the ranks of America’s busy working families. Or, market your business to clients for those special occasions when they prefer to dine in–complete with restaurant-quality food and service.
As a mobile mechanic, a good knowledge of automobile repair techniques and a list of referrals help you rev up sales. Put your business in the fast lane by bringing your service directly to clients’ homes or places of business.
As a tailor, sew your way to success altering clothing and/or creating new apparel from scratch. Spread the word about your service at local boutiques and dry cleaners, plug in your sewing machine, and start stitching.
You can’t beat the legal system – as a great resource for business, that is. Private attorneys, who lack the time to do much footwork themselves, often turn to registered court-paper processors to serve their summonses. Come judgment day, you’ll be courting success.
Fixing unsightly chips and cracks in tubs and other porcelain accessories puts entrepreneurs in business. With a porcelain-repair kit in hand, sinks and tubs are made like new again.
Cover Letter/Resume Service
Not everyone knows how to look good on paper. With your editing and basic layout skills, a laser printer, and some high-quality stationery, you’re set to start showing clients how to put their best foot forward in their resumes and cover letters–and how to get in the door of potential employers’ businesses for an interview.
Just put on your shopping shoes and put service personnel to the test as a “mystery” shopper. Rate local retail stores’ employees on attitude, friendliness, and overall quality of service, then report back to your store-owner clients, helping them to ensure their service really is number one.
In our country, there are so many people, still not comfortable to use computer + internet to fill-up tax forms or having TINs. So it is certain: There will always be a need for tax preparers. Regular tax season, businesses and individuals alike need help preparing numerous tax forms and understanding the latest tax regulations. Equipped with some specialized computer software, start scheduling your career as a tax preparer this fiscal year-and get ready for some returns on your time and investment.
For photographers, bakers, caterers and florists, wedding bells mean big business. Help them get a piece of the action by publishing a wedding guide with space for local advertisers. Include some basic wedding-planning articles, and you’ll find June brides aren’t the only ones to benefit from your premarital publication.
Mobile Car-Wash and Detailing
Take your business on the road, and clean up on profits as a mobile car-wash and detailing pro. Let a little soap and water do wonders . . . along with a few rags, brushes, and elbow grease; then drive home sales by marketing your services to car dealers, rental fleet owners, and corporations.
Sometimes, it takes a little more than a kick of the tires to evaluate a used car. With some basic diagnostic equipment and mechanical know-how. So it can be another service for the nation!
If you’re got a knack for neatness, why not help the organizationally challenged? Messy closets, home offices and commercial offices alike could benefit from a more efficient setup. Put some order into others’ lives, and arrange yourself some pretty profits.
Thought your proficiency in high school Algebra or English or Science or Drawing? Think again: As a tutor, you could help others bone up on their studies. Whether it’s reading, writing or arithmetic, help your students reach the top of their class with a little experienced guidance and support.
To find potential clients for your windshield-repair business, simply canvas local parking and used-car lots for cars with cracked, chipped windshields. A basic repair kit enables you to offer clients what is clearly a better alternative to costly glass replacement.
Business Services >>>
Not only is a business plan crucial in obtaining bank financing, but it’s an invaluable tools like your writing skills, spreadsheet know-how, and serve for the Business people.
Packing and Unpacking Service
Packing up to move to a new home or office- not to mention unpacking on the other end- is enough to leave one feeling upended. Thank goodness for packing and unpacking entrepreneurs who, with their hassle- and time-saving services, make moving seem like magic.
Make the skies even friendlier for business travelers- and less costly for business owners- as a business- travel manager. Help to book low-price tickets, keep expense records, manage frequent-flier miles and reap the high-flying rewards.
For a fraction of the cost of replacing unsightly or stained carpeting, carpet-dyeing professionals provide hotels, community centers, nursing homes and other businesses an attractive alternative. So go ahead, lay the options at your clients’ feet.
Helping clients meet their workforce needs is a matter of finding a niche and filling it–and keeping up with human resources trends. Work your way up in the industry by developing a roster of specially skilled workers, then use your “people skills” to build your business.
Though today’s software makes keeping your own books easier, it doesn’t make it much less time-consuming. That’s why, for business owners with little time to spare, a bookkeeping service is not only a time-saver, but an asset.
Electronic Goods Repair
In today’s computer-based society, computer “downtime” can be both costly and aggravating. As a repair professional- equipped with some basic diagnostic equipment.
Video/ Photography shoot + edit
Make record profits taping corporate video brochures. Just get your video recorder handy, and zoom in on the action. Video-editing skills and special-effects techniques help you pull together the big picture- and reel in the profits.
Take your business to a “hire” level: As an executive-search specialist, help busy clients find the right man- or woman- for the job. Your job involves placing ads and conducting interviews to screen potential employees for clients. Put on your best interviewing suit, and get down to business.
Gone are the days of such no-frills, local trade. In their place: a sophisticated global commerce system requiring a thorough knowledge of land, sea, air and rail shipping rates and regulations. Knowledgeable freight brokers are indispensable to this burgeoning scene.
By buying time in bulk from wholesalers, long-distance resellers ring up sales by servicing long-distance consumers–often at significant savings. You make the call: Either purchase the telecommunications equipment you’ll need now, or rent it and simply focus on the marketing of your service.
Tap into a surging market as a computer consultant. Whether you’re an expert at Linux, putting together hardware components, or networking, a growing number of computer ‘customers’ will surely benefit from your services.
Falling foreign-trade barriers and improved communication technology translate into success for language translators and interpreters. An ear for multiple languages puts you at the forefront of this global movement.
Helping businesses get plugged in to a new neighborhood comes easy for office-relocation-service entrepreneurs who, as “locals,” know who’s who in providing such services as printing, restaurant delivery and equipment repair.
Office Plant/ Decoration Maintenance
Set your roots in a growing business as an office-plant-maintenance entrepreneur. Regular watering, light pruning, and fertilizing are all in a day’s work. Though a green thumb is helpful, some clients may also request maintenance of their silk plants. Either way, your business is sure to grow.
Professional Office Consultant
It’s one thing to spend a day at the office, and another altogether to run the office. As a professional office consultant, you’ll oversee such responsibilities as marketing, insurance and daily operations for professional lawyers, doctors or other specialists–while leaving the rest to the “pros.”
Remember, no job is a small job, so don’t think about ‘cleaning’ is a bad job, it will be a developed sector in our country AS WE ARE THINKING BIGGER DAY BY DAY. So start for cleaning by employing staffs by your ideas to the offices, homes and other buildings with your miniblind-cleaning service. Immerse blinds in tanks of gentle, yet effective, cleansing solution . . . and give clients a squeaky-clean new perspective on the world outside their windows.
Typing, filing, sorting mail, entering data, and answering phones are just a few tasks an office-support service can perform to help out harried business owners. Hand out business cards to every businessperson you know–and get ready to spend a productive day at the office!
Move in on the housing market with some basic plumbing, painting, caulking and scrubbing skills. Busy landlords and leasing offices can both benefit from your handyman skills, while you, in turn, make some handy profits repairing vacated units for clients’ new tenants.
Money makes the world go ’round: You get paid when your clients get paid by the people who you get to pay them. Sound complicated? It doesn’t have to be: As a debt collector, it pays in more ways than one to have some persistence in tracking down clients’ delinquent debtors.
Restaurant Delivery Service
When “Let’s do lunch” means eating at the office, an ordinary sack lunch doesn’t have to suffice. Thanks to restaurant deliverers, busy professionals can order their meals from local restaurants. By collecting a delivery charge and tip, operators get a good taste of entrepreneurial success.
A caterer’s place is in the kitchen . . . cooking up hot profits, that is. So long as your kitchen is commercially approved–and you’ve got a knack for stirring up some “dough”–you’ve got the makings for savory success. Service weddings, holiday parties, and other festive gatherings; if you’re lucky, clients will have your cake and eat it, too!
If there’s one thing consumers can never seem to get enough of, it’s information. Give ’em an earful by planning and promoting informational seminars. You don’t need to be an expert yourself; just schedule the speakers, reserve a location, promote the event, and get ready to collect the profits at the door.
Marketing and Sales >>>
Streamline salespeople’s efforts by identifying prospects and generating sales leads. Some footwork, market research, and a phone set you on the path to compiling a list of potential customers for your clients.
A way with words, enthusiasm and persistence are all necessary in this competitive business. Networking–by developing contacts with reporters and other media–is also crucial to helping your clients go public with press releases and more.
Copywriting and Proofreading Service
Wanted: creative writer with a knack for finding typos and mistakes. Writers who help ensure clients’ advertising copy is both catchy and fault-free may not win a Pulitzer, but they will have some profits to write home about.
Cash in on consumers’ coupon-cutting craze with a direct-mail coupon service. Get started by selling ad space in a direct-mail coupon package to local businesses. When you mail coupons to local residents, your clients will benefit from the exposure and you’ll benefit from a first-class business of your own.
A way with words, enthusiasm and persistence are all necessary in this competitive business. Networking–by developing contacts with reporters and other media–is also crucial to helping your clients go public with press releases and more.
Post record profits fulfilling clients’ envelope-stuffing and bulk-mail-processing needs. Advertise in the business section of your local newspaper, and start looking for your check in the mail.
Don’t sell yourself short: With some self-promotion and marketing know-how, you could have what it takes to build your own business as a sales trainer. By sharing your sales savvy with other busy business owners, you not only help boost clients’ bottom line, but yours, too.
Welcoming-service entrepreneurs–who greet newcomers to town with a package of coupons, samples from local businesses, and other community information–not only provide a welcome service to newcomers, but to local businesses, as well.
Home Services >>>
Packing and Unpacking Service
Packing up to move to a new home or office–not to mention unpacking on the other end–is enough to leave one feeling upended. Thank goodness for packing and unpacking entrepreneurs who, with their hassle- and time-saving services, make moving seem like magic.
If it’s broke, you can fix it. Advertise in local newspapers and bulletin boards, then get busy repairing everything from leaky pipes and stopped-up toilets to jammed cabinet drawers and broken windows.
For a fraction of the cost of replacing unsightly or stained carpeting, carpet-dyeing professionals provide hotels, community centers, nursing homes and other businesses an attractive alternative. So go ahead, lay the options at your clients’ feet . . . and start making wall-to-wall profits.
Just watch a novice attempt to connect the wires, cables and other components of their new or relocated stereo and television equipment, and you’re likely to view consumer impatience at its finest. But with your sound electrical and wiring expertise, you’ll have all systems buzzing in no time.
By explaining alternative payment structures to clients (which can result in a smaller total payment in a shorter period of time), mortgage and debt-reduction-service professionals are helping to relieve America’s debt–one citizen at a time.
Make a splash in the pool-services business with little more than some cleaning equipment and a water-test kit. Just load up your tools in your car and make the rounds in your neighborhood. Then dive right into business by marketing your service to homeowners’ associations, apartment complexes and individual residences.
When push comes to shove, you’ve probably got what it takes to make some “green.” Just roll up your sleeves and start mowing, clipping and fertilizing lawns for office complexes and residential clients alike.
A keen eye for structural detail paves the way to success in your home-inspection service. Start by assessing clients’ homes for problems such as structural damage and foundation abnormalities, then refer customers to contractors who can ensure their homes are in good repair.
Brush up on your painting skills, and get ready to paint the town red–or white, blue or beige, for that matter. Just load up your truck with brushes, rollers and ladders, and get primed for business!
Local Moving Service
Be a mover and shaker with your own local moving service. This is no business for the faint of heart, however: Make sure you’re equipped with some upstanding leveraging techniques . . . as well as brawn.
Is there a sitter in the house? If so, homeowners can rest assured that, while they’re away, their plants and pets will be tended to. Don’t wait for opportunity to come knocking; a reliable set of references get you in the door.
Home in on the decorating business with your flair for design. Work with local furniture and accessory stores, paint shops, and carpet and drapery outlets to coordinate clients’ interiors. And remember: The key to getting in the door of this business is decorating your own home, first.
Fresh Vegetables and Food Supplies Home Delivery +
Pet-Food and Supplies Home Delivery
Lugging pounds of food and supplies from the store each week or so can be a burden on pet owners, but it’s certainly not too much for pet-delivery entrepreneurs BUT FOR CUSTOMERS DEMAND IS HIGH. Once you’ve sniffed out some leads, start serving up success by delivering pet supplies directly to customers’ doors.
Custom Closet Systems
Calling all closet-organizing fanatics: It’s time to come out and show your stuff! With a few hooks and shelves, and a lot of creativity (but checking any fear of small spaces at the door), you’ve got the makings of a custom closet-systems pro . . . with plenty of room to grow. New homeowners and long-time closet accumulators alike make up your potential clientele.
Business has never been clearer for window washers. Grab your bucket, squeegee, and glass-cleaning solution, and rap at the dirty windows of local businesses and residences alike. Add repeat customers, and you’ll soon be on a winning streak.
Not only is residential cleaning a good way to keep a body busy, but it’s also a way to clean up some profits while you’re at it. Start on the ground floor by mopping, sweeping and dusting one house, and work your way up from there!
Computers and Technology Services >>>
In today’s computer-based society, computer “downtime” can be both costly and aggravating. As a repair professional-equipped with some basic diagnostic equipment and technological savvy-you can get clients’ computers back up and humming again.
Tap into a surging market as a computer consultant. Whether you’re an expert at Windows 95, putting together hardware components, or networking, a growing number of computer “newbies” will surely benefit from your services.
Practice makes perfect when it comes to surfing the internet. With some search-engine and self-marketing savvy, put information at clients’ fingertips–and “net” profits at yours.
With specialized software, creating websites comes easy, so long as you have some basic technical and graphic savvy. Home in on business by helping businesses establish a site; existing clients will need help keeping their websites up-to-date, as well.
Children’s Services >>>
Children’s Party Planning
Do parents a favor and plan their next children’s party. From hiring Sesame Street character look-alikes to coordinating games, decorations and food, you’re sure to be the life of the party by allowing parents to relax and have fun, too. Plan birthday, holiday, and religious-ceremony celebrations . . . and let the festivities begin!
As a child-care provider, you’ll need a state license, plenty of baby-sitting experience, and a lot of patience and TLC. Whether you “sit” at your place or theirs, you’ll find busy parents aren’t your only clients; many office complexes, gyms and other businesses need quality child care, too.
Safety first: When it comes to keeping tabs on children, there’s no excuse for kidding around. By offering parents a complete child-identification program, including information files, fingerprinting, identification tags and photos, you not only set parents’ minds more at ease, but provide a safety net for our next generation.
If there’s one thing that never seems to run out, it’s a kid’s supply of energy. Tap into that vast resource with a children’s fitness program. Put your knowledge of children’s education and physical fitness to the test by renting a location, then coordinate activities such as tumbling, dance, gymnastics and karate. And hop to it!
Children’s Transportation Service
For working and nonworking parents alike, transporting junior to and from school (as well as to after-school activities) can become, well, taxi-ing. By providing a reliable children’s transportation service, you give busy parents a break-and keep their busy kids on schedule.
Stairs, cabinets, electrical cords and outlets-they’re all potential baby hazards. New parents, grandparents, and even baby sitters could all benefit from a more kid-friendly house. So grab your tools and be prepared to get down on your hands and knees (it helps to view things from a baby’s perspective).
Computer Training for Kids
Reading, writing, arithmetic . . . and computers. Though it seems like kids today are born speaking computerese, they’ve got to start learning somewhere. Teaching them the basics early on is sure to put kids at the head of their class . . . and you at the head of your own business.
For busy parents, finding a good nanny isn’t child’s play. Nanny-placement agents-who screen applicants, check references, match personalities, and set schedules-provide clients an invaluable service by saving them considerable time and worry.
New Mother/Infant Home Care
Make new babies’ homecomings from the hospital less tiresome for parents by providing the in-home care and support they need. Preparing meals, diapering the baby, and providing light housekeeping are all a great relief to proud-but occasionally exhausted-new parents.
Thought your proficiency in high school algebra was all for naught? Think again: As a tutor, you could help others bone up on their studies. Whether it’s reading, writing or arithmetic, help your students reach the top of their class with a little experienced guidance and support.
With your eye for photo opportunities-at weddings, parties, special events and more-you could be zooming in on profits as a freelance photographer. Be prepared to work weekends and evenings (when many clients will need your services) and to hire an assistant to help you juggle your photo paraphernalia.
Errand Runner/Personal Shopper
Calling all shopaholics: Here’s one business where you can truly shop till you drop . . . without spending a penny of your own! Personal shoppers-who may also perform other errands, such as picking up prescriptions or buying groceries-can never complain about a lack of things to do.
Money can grow on trees . . . family trees, that is. Family-history videographers are hitting home by filming personalized accounts of weddings, births and other memorable occasions. Should a customer’s other family members give the film a thumbs up, you may be looking at future generations of customers.
Mobile Disc Jockey
As a mobile disc jockey, weddings, parties and other events are all music to your ears. Start jammin’ with a collection of compact discs, a CD player, and a speaker system, then pass on the word about your services to wedding and event planners.
Getting married isn’t always as simple as saying, “I do.” There’s a caterer to be contracted, a location to be rented, and flowers to be ordered. So when it comes to making matrimony a more harmonious event for the new couple and their families, wedding planners take the cake.
If your life has been, well, uneventful until now, we have a solution: Be an event planner! Whether it’s a party, wedding or convention, you’re sure to be at the center of all the action when you coordinate everything from room rentals and speakers to decorations and food.
With a limo and some insurance, you could be the driving force behind a new business venture. Stretch your market by adding more drivers and cars to your fleet. Then, once you’ve established a reliable reputation, start-driving home your limousine-service sales.
Photo Birth Announcements
For birth-announcement producers, business is booming as fast as the population! Some basic desktop-publishing software, scanning equipment, and the names of new parents put you in the starting blocks; from there, create fanciful photo-cards, including those all-important details: name, birth date, time and weight.
You may not win a producer-of-the-year but working as for weddings, birthdays and more on videotape. Keep the film rolling at special events, then edit a final version for clients’ own special screenings may help you to start-up your business surely.
Reunite ’em ’cause it pays so good: Whether it’s one big happy family or one big high school class, reunions can be a joyful-and lucrative-occasion for reunion organizers. Schedule the accommodations, coordinate the catering and entertainment, send out the invitations, then sit back and let it all “come together.”
Source: Books, Articles, Journals and Internet.
WHAT IS MISSING???!
Look around! Play around! Lost inside the game- You will find something surely!!
R-E-M-E-M-B-E-R: NEVER TRY TO START A BUSINESS WITHOUT KNOWLEDGE OR EXPERIENCING IT- IT IS NOT A BOAT, THAT YOU CAN TAKE CONTROL OVER THE ROUGH WAVE OF THE SEA, ONLY BY HAVING CONFIDENCE! IT IS LIKE THOUSANDS OF BOATS AROUND YOU IN THE STORMY SEA AND YOU HAVE TO HAVE ALL SIGHTED KNOWLEDGE AND REAL-TIME EXPERIENCES TO CONTROL OVER YOUR SITUATION. OTHERWISE DROWNING INSIDE THE WATER IS SURE! SO THINK BEFORE YOU CHOOSE ANY FROM THE MENTIONED FIELD! AGAIN MENTIONING- NO EMOTIONS!
to be continued…
(Next Article Topic: Real-time Business Plan)
Afsana Binte Hasan
Completed Master (MBA) in Management Information System and Bachelor (BBA) programme in Finance from University of Dhaka. Afterwards worked as a lecturer in a renowned private University in Dhaka. My friends and fellows knows me as Himi. I play around with Philosophy of IT integrated with Business in Human-Computer Interaction (HCI). I enjoy connecting Human and Nature by technology and like to write articles from the real-time reflection- which implies creative thinking in the Technology. I believe life is an open canvas- you can draw it from wherever you want- it will give you a meaning! Currently living in Copenhagen and enrolled as a MSc. Student (Information Technology) at IT University of Copenhagen, Denmark. Specialised in Global IT Mediated Network Practices in Digital Innovation. You’re always welcome to ask for further information or consultation regarding IT and Business related issues Nationally or Internationally.
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